What is GetResponse?
GetResponse is an email marketing app that allows you to:
- create a mailing list and capture data on it
- send e-newsletters to the subscribers on your list
- automate your email marketing using ‘autoresponders’
- view and analyze statistics related to your email campaigns – open rate, click-through, forwards, etc.
- Founded in Poland in 1998, the company’s initial focus was firmly on making it easy to send e-newsletters. In recent years however, GetResponse has shifted its emphasis considerably — the product now aims to be more of an ‘all-in-one’ e-commerce and online marketing solution, rather than a ‘traditional’ email marketing tool.
- Accordingly, in addition to email marketing features, GetResponse now also provides a website builder, chat features, e-commerce features, webinar hosting
- GetResponse pricing
There are six pricing plans:
- GetResponse free-this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing — this starts at $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.
- Marketing Automation — starting at $59 per month for up to 1,000 subscribers.
- As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,’ ‘Marketing Automation’ and ‘E-commerce Marketing’ plans respectively.
- Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-commerce
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
- Now, there are several differences between ‘Email Marketing’, ‘Marketing Automation, and ‘E-commerce Marketing plans, but for me, the key ones are as follows:
- The automation builder — arguably
A standout feature, the automation builder
- Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars — this functionality is not available at all on the ‘Email Marketing’ plan and the number of webinar attendees is capped for the ‘Marketing Automation’, ‘E-commerce Marketing’, ‘Max’, and ‘Max2′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars — you can only charge for webinar access on an ‘E-commerce Marketing’ plan or higher.
- On-demand webinars (access to pre-recorded content) — you can only offer these to users if you are on an ‘E-commerce Marketing’ plan or higher.
- Team management — you can only have one user account on the ‘Email Marketing’ plan; by contrast, you get 3 on ‘Marketing Automation’, 5 on ‘E-commerce Marketing’, 10 on ‘Max’, and 500 on ‘Max2‘
- Transactional emails — the abandoned order recovery feature (which automatically sends reminder emails to your site visitors who don’t complete an order) is only available on the ‘E-commerce Marketing’ plan or higher. The same goes for order confirmation emails.
- How does GetResponse's pricing compare to that of its competitors?
- So long as you are happy to use the entry-level ‘Email Marketing’ plan, you’ll find that GetResponse is on the whole, cheaper than many of its key competitors — particularly if you have a large number of email addresses on your database.
- GetResponse’s starting price is competitive — you can host a database containing up to 1,000 email addresses for $19 per month with GetResponse, compared to $29 per month on AWeber or Campaign Monitor. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $59 per month when used with 1,000 you go up the pricing ladder, and GetResponse generally continues to come in cheaper than all these products.
- Key GetResponse features
- By comparison with other email marketing tools, GetResponse comes with an unusually large feature set — even on its entry-level plan.
- The platform provides all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics, and so on, but as mentioned above, it’s recently been expanding its feature set to the point where it has morphed into an all-in-one marketing and e-commerce solution.
- Finally, the GeA preview function is available to see how your newsletter will appear on desktop and mobile.
- response templates are all responsive, meaning that they adjust themselves automatically to suit the device that an e-newsletter is being viewed on — mobile, tablet, desktop computer, etc.
- GetResponse lets you build sophisticated squeeze pages out of the box. Significantly, you can test the conversion rate of these pages against each other in real-time — and choose the best-performing one for your ad campaigns.
- Similar products often require you to make use of a third-party landing page-creating tool to attain this sort of functionality, so the inclusion of the landing page feature is a really useful — and cost-saving — piece of functionality to have
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- Disclosure :
- some external links in this blog are affiliate
(It would be nice if a tablet preview option was available too — although in truth, most tablet devices display emails similarly to desktops).
This can positively affect the number of leads you capture, and improve the reach of your email campaign.